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Most films try very hard early on to make you invest in their character(s) so that if something happens to them it will provoke a memorable response be it good or bad. Epic films such as The Lord of The Rings trilogy, directed by Peter Jackson, have a job finding the right actors for the characters that are already alive in the books. And it can be incredibly difficult to successfully give a face to something that has long since existed in the imagination of thousands of Tolkein fans prior. But he pulled it off because he had a vision, like all those other readers and he hunted them down till he found the ones perfect for the job. And it pays off as anyone would know from seeing the films. So i do think that games should consider the appearance of their characters, and sometimes no matter how interesting the story is or the world may seem. If your character runs like he's soiled his pants and was smacked in the face with a frying pan before he learned to talk, well then I think some serious rethinking and redoing is needed. And that is enough to kill any game.
"To create a truly immersive game experience with a compelling fantasy world, you have to populate that world with real characters. Not just characters that behave realistically on the screen, but characters that ARE real to you, the game’s creator. The more you know your own characters, the more real they will become, and the more they will help draw the player into your game’s imaginary word. It’s not enough for your characters to have distinctive speech patterns and tics. They need actual histories, motives, dreams, and secrets. Then they will have real depth with which pull the player in, and your fantasy world will be come a real place that the player loves to visit, and can't wait to get back to when they leave."
Frank Cifaldi
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Heavy Rain, created by Quantum Dream for the Playstation three, is a good example of publishers pushing the story telling aspect of the game with a large portion of the game being cinematic in its play style. Meaning you watch your character go through a set choice of scenarios which you influence but they play out without direct control of your character. It was a bold game and quite novel but it did very well and I think since there has been a increase in cinematic games.
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